Quick answer: Hotel & Resort Marketing drives direct bookings through Local SEO, visual content and retargeting that reduces dependency on OTA commissions.
Every booking through an OTA costs a commission that direct bookings avoid. Marketing focuses on ranking the hotel's own site for relevant searches, strong visual content (photography, drone, video), and retargeting website visitors who didn't book immediately.
Explore the specific services most commonly used for hotel & resort marketing.
Browse All ServicesDirect-booking focused SEO and retargeting shift bookings toward your own site over time, though most properties keep a healthy OTA presence too.
Yes — campaigns are planned around peak/off-peak seasons with different offers and budgets for each period.
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